Descrição
More companies are shifting from command-and-control hierarchies to flat management structures. To get work done through others under these conditions (your central job as a manager), you need to excel at persuading others — including those over whom you have no formal authority. In this book, you’ll discover techniques for honing your persuasive powers, such as: · Ways to strengthen your credibility and connect emotionally with others · How to appeal to six deeply rooted human needs in crafting your proposals · How to motivate people to give their best on the job · Strategies for adapting your persuasive tactics to your listeners’ decision-making styles
