Descrição
The British General Election of 1997 David Butler The most authoritative study of a landmark British General Election – the fifteenth book in the renowned Nuffield series of election studies. This highly readable account covers all the salient features – the background, the campaign, the results and the consequences of Labours victory. Based on close observation of party headquarters, it explores each partys strategic decisions and their implementation, showing how 1997 saw campaigning techniques at an altogether new level of sophistication. The battle in the media and the constituencies is analysed in detail.
